Building an Unplanned Business

 

Do you have a life plan?

It Just Seemed Like a Good Idea

The house was finished and we had it furnished. But we weren’t going to move in full time. We had our clinical practice near Baltimore. This was a vacation home and we thought it would be a retirement home someday. We had okayed first to build a cottage but our builder, Wayne, had sold us on the idea that we might want to rent it so we went larger.

How Did That Happen?

We hadn’t actually thought a great deal about the rental process and so we didn’t think about it until the house was set up and furnished. At that point, when we inquired, we learned we were too late for wholesalers to handle it that season. With no other options we decided to simply advertise it for short term rentals in the Baltimore Sun. The winter was filled what felt like almost over night. That was easy!

What’s Next?

In fact we had more people who wanted a vacation in St. Lucia than we could accommodate. In effect people were standing there wanting to know where we could put them. Ooops! So, in desperation we called the real estate company that was managing the house for us when we were away. We found out it was not a problem.

Taking Another Tour

So we went on a tour of other houses that did short term rentals and booked in the people who were interested. The commission was respectable. So we looked around and found other places to advertise rentals. It proved not to be a problem. We had houses of all shapes, sizes, and costs we could offer.

Americans Like to Explore

We learned something else. Americans often don’t want to go to the same place year after year. The Europeans tended to go to the same island year after year and spent a month to six weeks. But Americans were asking “Where else can you send us?” So we crossed the strait and took a look at Martinique. We absolutely loved it. The French were very friendly and the island just as beautiful as St. Lucia. It even had its own active volcano and we stayed at the most romantic resort we had ever seen on the edge of the rain forest. But many Americans didn’t want a place where English wasn’t the first language. On to other islands.

One After The Other

It was so interesting. Each island we went to was different. Our advertising budget was expanding with our clientele. So, we added St. Martin/St.Maarten (French and Dutch), Barbados, and the Cayman Islands. We looked at Puerto Rico and the Turks & Caicos Islands but by then had enough inventory.

A Major Change

We were running the short term rental business on the side along with our clinical practice helping stepfamilies. But along came the insurance companies of managed care. They had found that they could effectively block mental health related practices and save money. Our model for stepfamilies was specific and they basically would not accept it. The mental health field was being torn apart by the insurance industry. So, regretfully we closed our practice and devoted full time to building our villa rental business. 

So Much For That Life Plan

It was an interesting experience. We assumed we would retire from our practice. But we fell in love with a Caribbean island, stumbled into building a house, rented it and, finally had a full time villa rental business. Both of us had always thought you built a life plan but in this instance good fortune, life insurance company depredations and an attractive opportunity sent us in another direction entirely.

Do you see a major redirection in your future? Would you like one?

Gaia’s Majesty-Mission Called: Women in Power by Roger B. Burt

Roger B. Burt’s Amazon home page

Creating Characters and Plots by Roger B. Burt

Stepfamilies: Professionals and Stepcouples in Partnership

Whatever Happened to Community Mental Health by Roger B. Burt

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